How to get from cold audience to warm leads in a supersaturated market
As an ad agency, you know better than anybody how tough it can be to get a brand’s message through to the right people. We are inundated with marketing messages everywhere we look and listen, every minute of every day.
And while you are navigating those waters for your clients, who’s doing the same for you? How is your agency standing out and getting noticed?
At Cameron Consulting, that’s our job. We take responsibility for finding you the types of leads that are a perfect fit for you. Then we assist you with getting effective messaging in front of them. This includes making warm connections and cultivating these relationships over time. Our expertise supports you as you develop new business partnerships, coupling cold prospecting with incoming leads. You will find yourself enjoying an active pipeline that you can rely on.
After generating $37M for our clients, here are the top three things we’ve learned about lead gen:
1. Multiple touches and channels drive memorability
It takes an intentional cadence of multiple emails and calls, each with unique content and varying length, to break through to decision makers. You will benefit from our expertise in knowing when, and how, to reach out individually to your potential clients.
For B2B in general, it takes a minimum of 8 outreach attempts to break through to a prospect (Finances Online.) In our experience, this shifts with the type of prospect we are trying to reach. For example, it takes more attempts to reach a healthcare professional than it does someone in the manufacturing or nonprofit industry. You can trust our 20 years of experience in managing this for you.
2. Personalization matters
No matter how we’re reaching out, prospects want to feel that our message is personally relevant. We ensure that each communication we send feels tailored for the individual receiving it, because only 5% of prospects say bulk emails are effective. We also can create a priority list of prospects, or a wish list the agency wants to target, so we further personalize the content with relevant stories and work examples.
When talking with a prospect, we know that we must pique their interest within 30 seconds to obtain a meeting, so we need to be as immediately relevant as possible. We do our research before reaching out to make sure we understand the prospects’ potential challenges. Our goal is to share how our agency client has helped others overcome similar situations.
3. Patience makes perfect
We normally see success starting within the first few months of collaborating with a client. Data shows that when you reach out to the same contact multiple times, you will receive twice as many responses (Backlinko.) Simply put, tenacity has won our clients a LOT of business.
By making sure we’re doing these three things well, we’re building the most critical factor in business development: trust. See the proof in our work by looking at brands we’ve helped land for our clients at the bottom of our website.
We work with advertising and marketing agencies, boutique consulting firms, financial service industry clients and software development companies. Our methodology works for many other industries as well, so talk to us today about your unique business needs!
Sources:
2. Backlinko
