Why now is a great time to sell

Some economists say we’re in a recession. Some say we’re not. Some say it’s mild. Others say it will be bad. At Cameron, we’re not economists, but we do know one thing for sure: regardless of the uncertainty of the market, you need clients.

But good news: even if we are in a recession (or headed there), it can be one of the most effective times to level up business development efforts. Here are four reasons why.

1. Because your competition is pulling back
Chances are, at least a few of your competitors are abandoning their sales and marketing efforts to reduce spending. That means less noise in the marketplace and more space for you to catch the attention of potential clients.

2. It's a sign of strength
Confidently reaching out to invite conversations shows you're growing, even as other businesses are shrinking. And everyone likes working with a winner.

3. There's no better time to show your value
You're in the business of helping other businesses thrive. A recession is when they need that more than ever — and doing a great job now will win you loyal fans for life.

4. When spending spikes again, you'll be way ahead of the game
Whether the recession is mild or heavy, it will eventually come to an end. And if you've actively been in front of potential clients for the duration, your name's the one they'll think of when they start pulling out their wallets.

At Cameron Consulting, we take responsibility for finding you the types of leads that are a perfect fit for you, then get effective messaging in front of them. That means selling is easier (even in a recession) — and you'll have an active pipeline that you can rely on.

After twenty years in the business — and generating six and seven figure deals — and for our clients ($37M in total) — the proof of our work speaks for itself.

Ready to grow in spite of economic conditions? Let’s talk about your unique business needs today.